Created in 1994 by Jeff Bezos, Amazon is today one of the Technology Big Four. But it was initially only focused on books, very different from nowadays mainstream e-commerce and artificial. Not only the platform has changed but Amazon’s logo and typography have undergone major transformations too.
Apple, the corporate giant. Apple is probably one of the most well-known companies in the world. iPhone, iPod, iPad, MacBook, they are everywhere! But we rarely think about the fonts and typefaces they use for their devices and the science behind it. Let’s have a look at the different typefaces Apple has used since its creation, and why they changed so many times.
Coca-Cola and Pepsi: the ultimate dilemma. Some would even refuse to drink the competitor of their favourite brand of cola soda. Whether one tastes better than the other, I am not sure although I do have a personal favourite. But the question today is how different do they LOOK? So similar, yet so different.
Typography is used everywhere, in many different ways, we see it from the moment we wake up to the time we go to bed. Most of the time we do not even notice it and its styles, but typography is an essential element of everyday life. However, whether it is in print or on screen, fonts and typefaces are processed and used differently.
Netflix is a very recognisable platform, where members can watch TV shows and movies instantly in over 190 countries. The company was established in august 1997 in the United States. Throughout the years the typography used by the company has changed, in fact, as the audience was changing, the typography was modified accordingly.
Louboutin shoes are very well known for their red soles and are reputable for being very fashionable and luxurious shoes. Socialites like the Kardashians, singers like Beyonce and Jennifer Lopez have all been seen wearing Louboutin’s. Heels are present in almost every woman’s wardrobe but also take place in various popular myths and fairy tales like Cinderella and the Wizard of Oz. If one is asked to cite a famous high heel brand, there is a very high probability their answer will be: Louboutin.
A must have in millennials wardrobes, Vans shoes are probably the most famous skateboarding footwear brand. Nowadays, the rubber soled shoes are no longer specifically used by skaters but by anyone seeking a casual look. The brand’s typeface is very recognisable, but what is it that really makes it easily identifiable?
